How to Build a Digital Marketing Team that Drives Results


“We are seeking a versatile and dynamic Digital Marketing Specialist who can handle a wide range of marketing responsibilities. You will be responsible for planning, executing, and optimizing our digital marketing efforts across various channels to drive brand awareness, website traffic, lead generation, and customer acquisition.”

Chances are you have either come across a job description like this or have been guilty of posting a similar one yourself. You’re not alone.

Many have the misconception that a single “jack of all trades” marketer can handle all aspects of their digital marketing strategy. After all, it does seem like an affordable and efficient solution. Unfortunately, the results are far from effective.

Digital marketing is a dynamic and multi-faceted field with specialized expertise required for every aspect. It’s unrealistic to expect a single person to excel in every area while helping you meet your marketing goals.

The key to building a winning digital marketing team lies in assembling a team with the right skills and expertise, and strategically leveraging their strengths in their respective areas (or to consider outsourcing all of our digital marketing – we’ll touch on the best way to do that).

Top 3 Hires for Your Digital Marketing Team
In an ideal world, you would be able to hire individuals who have expertise in areas such as digital strategy, content marketing, SEO, analytics, and more. However, that’s not always the case for businesses building their marketing teams from scratch.

With limited resources and a wide range of digital marketing disciplines to consider, it can be overwhelming to determine the order in which to hire team members.

To simplify the process, here are the top three hires you must prioritize for your new digital marketing team in order of importance.

If you don’t have the budget to hire multiple people, you have two real options:

Have your Director of Marketing (or Marketing Manager, etc…) manage a relationship with a digital agency (more on this later)
Hire a Digital Marketing Manager to either work with an agency or manage specialist consultants
Also, before we dive in, we recognize every business is different. This isn’t a one-size-fits-all solution, but it should get you thinking about how to approach hiring for digital marketing wisely.

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April 2023 Digital Marketing Roundup


The digital marketing landscape is an ever-evolving realm that never ceases to surprise and challenge even the most experienced marketers. April 2023 has been no exception, with several groundbreaking developments that continue to redefine the way businesses and individuals interact in the digital space.

Staying up to date with the latest trends, technologies, and best practices is an absolute necessity for anyone looking to excel in this competitive industry. From emerging platforms to innovative strategies, we’ll keep you informed and prepared to navigate the ever-changing digital marketing terrain.

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