MCA trigger leads are a type of business data that provides information about companies that may be actively seeking financial assistance, such as a merchant cash advance. These leads are generated when a business owner demonstrates specific behaviors or characteristics that indicate their need for working capital.
Trigger leads are typically collected from various sources, including public records, credit agencies, and other financial data providers. The triggers themselves can vary, but common ones include:
Recent Credit Inquiries: When a business owner applies for credit, it often suggests a need for capital.