Digital marketing refers to the use of various online channels and digital technologies to promote and sell products or services. These services typically include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, mobile marketing, and more. The goal of digital marketing is to reach target audiences where they spend the majority of their time - online. Through personalized, data-driven campaigns, digital marketing helps businesses build brand awareness, generate leads, and increase conversions.