Difference between localization & translation services

Localization and translation might seem like two peas in a pod but the reality is they are two different steps which have a common goal.

Localization means adapting your website to the target market of a wide range of users or making your brand accustomed across different countries, cultures, regions and local languages.
However, translation is the process of translating your website content from one language to another. Translation is required when you're expanding your business to other countries.

Localization involves a series of steps i.e.
• Translation
• Transcription
• Interpreting
Translation is one of the different steps of localization.