Pure Nutrition: Natural whole-food, rice-based multivitamin & mineral powder for kids Only Good Stuff: Free of dairy, sweeteners, flavorings & colors; high in B-Complex & Vitamin C Once A Day: 1 Tbsp for complete nutrition; mix w/ banana, berries, almond milk for tasty smoothie Clean & Pure: Vegan, gluten free & non-GMO formula is a hearty way to start the day Amazon Customers Say: Best thing I've ever given my kid. Helped his mood, focus and energy level.