Ratings and reviews are other great tactics for preparing an answers-based digital marketing strategy. While the tactics mentioned above are used to understand what potential customers want to know about your business, ratings, and reviews can provide insight into what previous customers have experienced. Leveraging your ratings and reviews to understand any shortcomings your business may have can help prevent any future disappointment. For example, suppose your local nail salon has received various reviews emphasizing long wait times. In that case, your business can include a CTA to book an appointment on your local listings and promote social content that encourages customers to book an appointment.