Discord Marketing: For Novices


150 million users, that’s the total number of active monthly users on Discord. 4 Hours/day, that’s the number of hours people spend on Discord, creating and interacting with the communities.  

 

Discord is a platform where multi-niche people can engage with each other on diverse topics. However, it is first built as a social platform (for gamers). Both Discord and eSports complimented each other on their rise to the top. 

 

If you’re starting with your Discord strategy, read this blog on Discord marketing services to create your own - just a 1-min read!

 

The Digital Version of WOM Marketing

 

Have you heard about Word-of-mouth (WOM) marketing? A very underrated marketing strategy for decades. Brands would rely on consumer’s positive spread-the-word strategy that weaves good vibes on products/services. One leads to two, then two leads to four, and uncountable!

 

Discord has the similar community-orinted ethos, where each member trust other member of the community. 

 

Here is how Discord community groups benefit businesses;

 

Whether you’re launching a new brand (for instance, an NFT marketplace) or promoting your services, Discord’s channel server mechanism provide an all-encompassing way to maneuver your marketing efforts. Unlike Facebook, LinkedIn, or Twitter marketing, discord marketing services offer a lot of flexibility on top of a branded experience.

 

Discord - Facilitating Organic Bonds

 

A community can host events for various reasons, including playing a game, commemorating a special occasion, or simply because it's Tuesday! Whatever the reason for the event, it all serves the same purpose: increasing participation and community bonding.

 

The importance of forming these bonds for your community is that it will aid in the creation of a sense of ownership between the server and its users. It also allows them to progress from being a regular member to being able to call your server home. The organization of community events is one of the best ways to promote the organic growth of these bonds.

 

Conclusion

 

Brands that don’t already have their communities are planning to forge their fan-filled groups, especially on Discord. Building a community around your project has become must. Don’t try to fake it till you make it - may lead to consequences!


Hire a Discord marketing company straightaway and start promoting your business and building a community on Discord.