Online consumer activities have exploded to ludicrous proportions over the years and e-commerce business models bear witness to how they have grown in recent times. There is no doubt that establishments and ventures nowadays are on the lookout for services like internet marketing In san francisco to reach out to new audiences and sell their products and services.
If you are interested to know how digital channels are currently used to make businesses grow and enhance their efforts in making sales, here is a quick rundown of the most popular choices:
Content Marketing
Perhaps one of the biggest chunks of online and digital marketing these days goes to content marketing as it entails a lot of effort that relatively comes at a low cost but offers substantial returns. It includes the creation, distribution, and publishing of a variety of content types including but not limited to articles, blogs, e-books, guest posts, infographics, podcasts, videos, and white papers to name a few.
The focus here is to aim for relevant content for targeted audiences online by offering them reader-friendly, informative, and entertaining media that helps resolve their pain points. Search intent and user objective are pursued to attract attention, expand the customer base, generate leads, and increase online sales.
Email Marketing
A more tailored approach is the process of sending advertisements and commercial messages to a group of people using email with the goal to build brand awareness, loyalty, and trust. This enables a business to improve its relationships with current or previous customers as well as acquire new prospects. It can also include convincing consumers of products or services to purchase something immediately.
Email marketing is still functional today and the majority of people around the world check their emails regularly lead by millennials followed by baby boomers and Gen-Z. Furthermore, email marketing is significantly cheaper and faster than traditional mail. Moreover, businesses can use ESP (email service provider) to gather information about recipients and learn about their behavior to improve their tactics.
Search Engine Optimization
With search engines becoming the primary source of all traffic on the internet, enterprises look forward to improving the quality and quantity of traffic to their proprietor's website via SEO. This involves the adept usage of keywords that are actual search terms people type on search engines. The notion is to rank your web pages and site, in general, higher on the SERPs (search engine result pages).
Furthermore, SEO can also be divided into two broad categories namely on-site SEO and off-site SEO. The first one caters to improving the performance of the website by delivering faster loading speed, brilliant navigation, removing broken links, and offering an overall terrific user experience and interface. The latter is concerned with link building to generate link juice for search engine crawlers.
Search Engine Marketing
While SEO san francisco mentioned previously is considered an organic form of marketing, search engine marketing on the other hand is paid marketing. This is accomplished through paid advertising which includes PPC (pay per click) and CPI (cost per impression) along with the application of CTA (call to action) for a business website. The technology enables advertisers to bid on specific keywords or phrases.
The idea behind this all is to ensure that ads for the business appear alongside the results of search engines. However, paid to advertise is extremely competitive with higher-ranked keywords offering more traffic but also at a higher expense. Buying traffic through paid advertising such as PPC will only deliver a positive ROI (return on investment) when the total cost-per-click for a single conversion remains below the profit margin.
Social Media Marketing
This is where ventures and organizations use social media platforms and websites to promote their products and services. Most social media platforms offer paid advertising along with built-in data analytical tools to enable companies to track the progress of their ads. You can also create company-oriented and branded social media profiles and pages to engage people online.
Apart from running ads, companies can also post media such as images, videos, live events, and stories on their respective social media handles to keep things interesting and interact with audiences. Furthermore, you can also utilize native advertising on social media platforms that allows you to run sponsored or branded content that blends with other media appearing on the platform.
Final Word
To sum it all up, the internet and digital marketing are quite expansive while offering tremendous cost per impression which the likes of radio, television, and print media cannot compare. Plus with the passing of time digital marketing continues to grow into new avenues including the likes of video marketing and mobile advertising. This makes digital and internet marketing extremely effective in the current era for companies that want to market, promote, and sell their products or services.
