For the vast majority of entrepreneurs SEO is a black box. An attractive box with which many businesses have grown. But, no one knows how it works. When we encounter something we don't understand, there are most often two reactions: avoid it or trust it. But neither the first nor the second leads to business development. The result of search engine promotion is an increase in site traffic, and therefore an increase in sales. But let's understand what consists of SEO. By definition - a series of works aimed at improving the position of the site, ie the impact on the search engine algorithm ranking factors. Search engine on some attributes recognizes that one site meets the user query better than another, respectively, the task of the optimizer - to identify these attributes and clearly present them to the client site. That is, to adjust the site under the requirements of search engines, to make it more effective than its competitors. But is it so easy to do? The answer is obvious - to improve these indicators on the first request will not work, you will have to go the same way as the more successful competitors. The most important thing for you when choosing a SEO company is, oddly enough, its values. That is, it is important for you to focus on what the company exists for in general. Because everything else, as a rule, will be more marketing than facts. To promote a large Internet project, you have to use different technologies than to promote a small site. Automation is essential. The impact even on insignificant factors on the volume of tens of thousands of pages gives a noticeable result.
Why promotion of a large site is expensive?
1. All work should be done only by professional experts with high pay and under the supervision of highly qualified managers of the department of promotion, as the cost of mistakes when working with large projects is very high.
2. the use of unique technologies is required, as standard methods of promotion for large projects are ineffective. The development of promotion technologies and their testing occupy a significant part of the SEO-company budget, since only highly qualified specialists are needed for such work, which can be look here , and, accordingly, the cost of their work for the SEO-company is high.
On a large project requires a lot of unique texts, even if it is an online store. With a small budget, SEO-company will have to give up writing texts, as copywriting costs are not budgeted, the texts will be written only on a few pages.
4. Quality publications. With limited budgets will not be able to order publications in good online publications, because the cost of such publications is very high. SEO-company will be forced to buy reviews and articles on article exchanges at a low price, instead of placing high-quality publications. The effect, as you understand, is completely different.
Expertise, credibility and reliability are the indicators that determine the quality of your website.
