A common defect in basic optimization is the lack of an SSL certificate. Many people neglect it, and for good reason. What happens to a site when data is not transmitted via a not secure HTTP protocol?
1) Less trust - lower conversion. According to statistics from the digital portal Webprofits, 48% of users do not stay on resources without an SSL certificate.
2) Decreased position in search engines.
Search engines prefer sites with HTTPS protocol - the more secure sites a user sees in search results, the better they will treat the search engine.
3) The average amount of check decreases.
Transactions performed by online stores without SSL-certificate are 23% lower on average.
There are a lot of problems but there is only one solution: buy a trusted SSL certificate and install it on your site. One more step to increased organic display is taken.
Remember that for basic optimization you need to fill the site with content. Introduce minimal information on the basic items: the section about the company, descriptions of products and services, contacts, and others.
Users will click on the link in the search, see the information and stay. A blank site, even the most magical specialist will not give you traffic.
And do not forget about a powerful hosting.
Your efforts to optimize the site will be in vain if the pages are loaded longer than 2 seconds, and the images appear after a minute. 75% of visitors will not tolerate it, and will go to competitors' sites.
Basic SEO will:
a)show the searchers where the site lies,
b)draw a map and tell them about each page.
After that, the search engines start working for you: they put you above the competition and show only the target audience. The result - increased traffic, increased conversion into orders and sales, promotion of the site for low-frequency queries.
Start basic SEO at the first opportunity.
Build a foundation for promotion and maintain a high conversion rate - then you will stay in the search engine leaders for a long time.
In this work an excellent option to contact the professionals of Internet marketing agency who will promote your site with maximum result
