The three years since Gardenscapes was introduced in August 2016 Gardenscapes saw $3 billion in user spending. These figures include both spending in the App Store as well as Google Play. Playrix's Casual Game has had tremendous success and is now produced a second subgenre.
Sensor Tower reports that the Gardenscapes app ranked second in Puzzle and Decorate's revenues during the first half of 2021. Homescapes, its sequel, was the sole game to outdo it. The Gardenscapes title earned $405million while Homescapes $469.2million. Fishdom is a puzzle game from Playrix came in third place.
Gardenscapes is steadily expanding from its start in 2016. It witnessed a significant increase in 2020 thanks to COVID-19 lockdowns. The year saw an increase of 78% in spending. It made 959 million. In terms of geographic information according to data from the US has the largest revenue. Nearly $1.1 billion was spent by players from the US to participate in this sport. Japan, Germany, and China are all closely watching the game, with China taking the fourth, third, as well as the fourth position, respectively.
In order to surpass the $3Billion mark in revenues, Gardenscapes joined Dragon Ball Z : Dokkan Battle. Dmitry Bukhman and Igor Bukhman had spent three years designing screen savers and games for the PC. Then, in 2007, the duo came up with Playrix. Between 2007 and 2007, they published 15 casual games along with the one PC game.
The company took a decision to follow an entirely new direction in the year 2012. They launched Township as a game on Facebook. One year later, the game was released via Facebook. Township was downloaded more than 250 million times according to the company. Fishdom Deep Dive was released in 2015.gardenscapes cheats , Gardenscapes and Homescapes were released. In 2020 and in 2019, they released Wildscapes & Manor Matters.
Playrix was impressed by their successes and decided to invest into studios. They joined the shareholders of Nexters after investing in Nexters in the year 2018. They also invested in Vizor Games which is a Belarusian firm, in the following year. Playrix purchased several studios to develop its games in 2019 too. Russian Alawar Games, and Ukrainian Zagrava Games also bought the company. They have continued to pursue their mergers-and-acquisitions strategy through 2020.
Playrix has now more than 2500 employees, because of Plexonic (an Armenian studio) as well as Cateia Games (a Croatian station). They also acquired an interest in the Ukrainian Boolat Games in March 2021. It is likely that this number will keep growing so long as the company and its sports continue on the upward trend.
While it was growing, Playrix has been criticized. False advertising around their games has been the biggest criticism. Games' advertisements, such as Gardenscapes and Homescapes aren't always accurate and reflect their actual gameplay. Homescapes, for example, is often presented as a game with pull-pin games. It actually is a game of match three that includes a meta-layer for home decoration.
Playrix has continued to expand despite all the criticism. App Annie put them at number three in their Top Publishers list. This is a good indicator towards their next steps. This is really a huge discovery that is far more impressive than the controversy surrounding Gardenscapes cheating issues that have been in the news in recent times.
