The world of e-commerce has not (yet) thought of live streaming as a profitable or accessible way to engage with potential buyers. At first glance, businesses may think of live selling techniques as being comparable to shopping channels on cable television. Or, they may recognize the limited capabilities of streaming directly on social media platforms, such as Instagram and Facebook.
This is why our team at Switcher Studio built a mobile video-creation solution — to empower businesses to sell their products live and look professional doing it. The app combines simple software and elevated creation tools that users can implement all from their phone or tablet. It streamlines the content creation process and yields shoppable videos that engage scrollers.
In reviewing consumer behavior over the past few years, researchers have found a global shift to online shopping, and they expect the live selling e-commerce market to grow to $35 billion by 2024 according to Coresight Research. Those who want to win the market should get ahead of the curve and include livestreaming in their marketing plans.
