How does technological data help customer retention? It’s not an easy association to make. However, this data gives you more granular information about your customers. This allows you to employ better direct marketing techniques and personalization.

Customers who feel valued are more likely to return to your business. Technographics can show you the best ways to start interaction with customer segments. The market forecasts that technographics can also help you pre-empt periods of high churn with new incentives.

Opportunity

If you’re scaling a company, you need to keep identifying new opportunities for growth. Gaining more information on your customers’ existing technologies and needs will make you more effective.

For example, you might choose to use AI for sales call monitoring. This kind of solution can automatically number and categorize the amount of quality calls in a given period. This can help you identify successful strategies and new opportunities within your customer base.