Actress Peyton List Launches Pley Beauty™
Actress and advocate for change Peyton List today announced the launch of Pley Beauty™, a first-of-its-kind sustainable beauty brand that introduces high impact formulas, created for play and creative self-expression. The full line of color cosmetics ranges in price from $16-$36 and includes eyeshadow palettes, eyeliner, lip tint, blush and face gems in a variety of bright and “pleyful” shades.To get more news about 成电影在线观看, you can visit our official website.
“Growing up as an actress, I spent a lot of time sitting in the makeup chair, which is where my love of beauty began. Having the opportunity to create Pley Beauty™ over the last year has been a passion project of mine and a real dream come true,” says Peyton List, actress and Pley Beauty™ Founder. “We really pushed boundaries to build a sustainable and clean beauty brand without sacrificing on performance. I’m just so excited to introduce Pley to the world and see how people create their own looks through color, experimentation and a little bit of sparkle.”
Each product in the Pley Beauty™ collection features high-performance, cutting-edge formulas that are good for your skin and the planet. As a Certified Plastic Neutral brand, Pley Beauty™, in partnership with rePurpose Global, removes an equivalent amount of waste from nature for every piece of plastic sold. In addition, nearly all Pley Beauty™ packaging is made from recycled materials.
Serving as Director of Artistry, List has chosen Melissa Hernandez, celebrity makeup artist who is renowned for her timeless looks that highlight each individual’s unique features and beauty. In this role, Hernandez will consult on campaign and marketing artistry, as well as serve as an educator for the brand.
In collaboration with Sony Pictures Consumer Products and Sony Pictures Television to celebrate the launch, Pley Beauty™ will release a limited-edition capsule collection inspired by Netflix’s hit series “Cobra Kai,” in which List stars as Tory Nichols. Ranging in price from $18-$42, the limited-time-only collection will feature an eyeshadow palette, blush/highlighter, facial mist, lip tint, face gems and a tote that you can wear proudly to the gym, to coffee and beyond.
Pley Beauty™ marks the first beauty brand from Creative Beauty, a new platform that launches direct-to-consumer, social commerce brands quickly and efficiently in partnership with the world’s most influential beauty talent. Creative Beauty is launched and backed by talent agency CAA and CEO and Founder Alexis Maybank.
Maybank shares her excitement for the company’s first brand launch, stating, “It's been a privilege to work so closely with Peyton on the launch of Pley Beauty. An impressive Gen-Z founder, Peyton uniquely understands the needs of the next generation of beauty buyers. At Creative Beauty, we believe in the future of digitally and socially native beauty brands and know Peyton’s community of followers will be thrilled to experience the Pley Beauty™ brand.”
