Digital marketing services encompass a wide variety of channels. Among these, the internet is the primary digital media and is the most popular. Online digital marketing services comprise of websites, email, streaming video audio, social bookmarking, search engine advertising, and RSS feed.
Digital Advertising
Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location.
Search Engine Results
Search engine results are undoubtedly the most popular digital marketing services available on the internet. Google AdWords has revolutionized the way entire world advertises today. These services provide well targeted and focused advertisements. Its popularity stems from the fact that AdWords campaigns can be altered and changed on the fly without any investment and the results can be actively measured on a daily basis.
PPC Campaign
Indeed, advertisers pay only when customers or future prospects click on their advertisements. This is known as pay per click or PPC campaign. There are other providers like Microsoft Bing who also provide similar services, though they are not yet as popular as Google AdWords.
Emails
Emails in the form of brochures, newsletters and opt-in lists are hugely popular. There is an entire industry devoted to this form of digital advertising services. However, lately, spamming and black lists have dampened the enthusiasm for email marketing. Privacy concerns have led to government authorities enacting legislation against unsolicited emails. Opt-in lists have mushroomed to avoid privacy issues.
Online Video Services
Online video services like YouTube have taken the digital marketing world by storm. Every day thousands of videos are uploaded and viewed by millions. One can create a reasonably good video with the use of low cost equipment. Sub titles and other effects can be added to the video using free online services. Not surprisingly, large advertising companies as well as individuals are capitalizing on such amazing digital marketing services.
