UI/UX can be considered as one of the main pillars that has a lot of impacts on the business. Starting from revenue to customer engagement and satisfaction, user interface can drive several aspects of the enterprise. Hence, one can consider UI/UX as the source of a business’s salvation or its destruction. Perhaps, that’s the reason for a web development company to focus on designing and developing optimal user interface. Only then the concerned business will be able to score high in the pages of user experience.
User interface is not just about the appealing and eye-catching design elements that one includes in the website/application. Rather, it also considers how stimulating the visuals are and whether the interface design and operations are aligned with the business or not.Thus, designing and developing a user interface that will most like get huge applaud and customer satisfaction is not an easy task. Owing to this reason, we have rounded some of the trending and result-yielding UI/UX tips that will definitely help you come up with unique strategies for your business.
Consistency in UI element form and design
There are several elements that need to be there on the user interface. Each such element will have different impacts on the conversion rate and lead generation. There are many people who like to stuff the web pages or application interface with more and more elements that not only lack consistency but also introduce sudden and irrelevant flow changes. Such designs are not all high and improved result-yielding. So, you need make sure that all these design and interface elements are consistent, relevant to the business flow, and have a smooth transition.
Improving the inter-page navigation
If your user has to go to the top of the webpage for navigating to one of your business services, you won’t be able to make a wonderful impression. To increase the conversion ratio and generate more leads, you have to pay close attention to the inter-page navigation. This will help you a lot in introducing tabs having internal links throughout the pages. Also if you look at your top-rated competitors, you can find that their web pages are designed in such a manner that the menu button or dropdown bar remains constant at time of scrolling. As a result, a user won’t have to scroll to the extreme top for accessing the menu.
Introducing more white space as background
To be honest, having a white background is one of the most trending and innovative approaches that a web development company is following at present time. White backgrounds have several benefits in improving both UI and UX for any kind of business. Below listed are some of the reasons that will clear your doubts about having a white background with no other chromatic effect:
1. White background can improve readability that is extremely necessary for higher conversion rate.
2. To improve customer engagement, white colored background is definitely the best weapon.
3. It also helps in improving user’s focus and attention, thereby ensuring that your targeted audience can spend more time on your website/application.
4. It can’t be denied that white background is more elegant and sophisticated than any other chromatic option.
Increased page speed
For improving the user interface and user experience, you need to pay special attention to both the speed and performance of web pages. If your website or application takes a long time to get loaded or if the server crashes frequently, you won’t be able to satisfy your users much. That’s why it’s essential for everyone to formulate effective and result-yielding strategies that will increase the webpage or application page speed.
1. While designing the user interface, you must simplify and decrease the HTTP requests. Merging every element code in a single snippet will slow down the processor, and hence, the loading speed.
2. Multimedia to be included in the webpage or the application must be of smaller size. This will give you more server space for upgrades or other elements to be included in the UI.
3. Improving the DNS lookups will also help in providing the correct URL details to your users when they write only a few words or letters of your business URL.
Using only high quality and relevant images
Since websites and applications are virtual representatives of your business/ideas, you need to provide something more realistic and understandable apart from the content. This is where the images come into the play. To make the best impression, you should include high quality images but with small size. Also, the images need to be relevant with the business and shouldn’t introduce adversity in the UI. Youi can also go with animated images for making the interface design more sophisticated, elegant, and engaging.
Final thoughts
For improving the UI and UX of your business, there are several things that need to be included from scratch or upgraded to the next level. Besides the strategies we have discussed above, several other ideas are also there. But the two major facts that you need to keep on mind are simplistic UI design and thorough research of the market.
