Mobile apps were once only available to e-commerce giants such as Amazon. Companies now have a wide range of mobile services, including business, retail, and e-commerce apps. And the number is always increasing.
Mobile device shopping has become a powerful customer trend, and it is only going to dominate more in the future. This is why many believe that mCommerce is the future of the mobile industry.
Are you a business owner thinking of making the right investment in a mCommerce app for your company? If yes, this blog is for you only. There are so many reasons to have mCommerce for businesses and we will explore them below.
Benefits of mCommerce Apps for your Business
1. Faster Purchases
Mobile commerce apps allow users to purchase items directly from their mobile apps.
Since 2014, M-commerce revenue has increased by 30-40% annually. This is due to intuitive mobile browsing, which drives up sales.
The effects: Easy purchases, happy customers, higher sales.
2. Direct Connection with your Clients (Push Notifications)
This is really impossible with any website. Although one can send emails about seasonal sales or new products, this channel is less effective than direct notifications through a mobile app. Businesses will find push notifications to be both quick and discreet. This is one among many reasons for a brand eCommerce application.
These alerts are sent to shoppers when they opena mobile application. They may also be available even if the app is not activated. 50% of people like notifications and 80% of people say that rewards and offers make them even more trustable and loyal.
The effect: Direct notifications about fresh products, updates, promotions, or discounts.
3. Better Customer Experience
The biggest advantage for customers is speed and simplicity. The app's ease of use will result in more sales. You can also add exclusive features like notifications, discounts, and more.
Happy customers will use your brand elements, such as payments and notifications. MarketingLand reports that 83% of customers shop in real stores using smartphones.
Your mobile commerce app services must meet these requirements:
Fast
Convenient
Interactive
Exclusive
The effect: Interactivity, convenient shopping, improved customer retention.
4. Deeper Analytics
These days, knowing your customers is key to success in business. Understanding customers requires data, at the very least, basic information such as age, sex, and shopping history. You can create and set up user analytics within your mobile app. It all depends on the business strategy and how much money you have available to create an app.
This data will help you understand your intended audience even more and increase sales. You can get names, phone numbers, email addresses, and buying patterns.
This has led to rich customer data, patterns of shopping and behavior, trends, and better forecasting options.
The effect: Shopping patterns understanding, rich customer data, better forecast options
4. Tailored Content
You can create such preferences using a mobile app based on customer data. The mobile Commerce app tracks user behavior and recommends items to them in real-time. It is an exceptional way to increase customer loyalty and outreach. The more specific you are, the better.
The effect: Expanded reach, better engagement, customer loyalty
6. Productivity and Cost Reduction
Mobile commerce apps make it easier to reach your target audience quicker and lower the cost of your marketing campaigns. Apps that integrate social media will have users spreading the word. Later on, you can earn money by placing ads in your app.
App development process and maintenance are cheaper than other selling points. The average app maintenance price is 20% of the initial development cost. For an app costing $50,000, you'd need to support it annually with $10,000. You can boost your business by 40% with all the data of customers you collect.
The effect: Fewer costs, effective marketing campaigns, overall business productivity.
Some Last Words
Mobile commerce applications have revolutionized the way customers shop and how companies get to know their customers. These are just some of the many benefits you'll get from integrating mobile commerce into your company.
You can avoid losing sales or falling behind your competitors by taking some time to think about your product/service offerings, current marketing channels, and ways you can reach billions of mobile users every day. A reputable mobile commerce app development company like MobileCoderz can help you with this.
