G8 Performance is home to the most innovative orthotic insoles available on the market. <br>The brand was created by David Lee with a vision: to promote ongoing foot health and change the world’s perspective on the importance of the feet in sport and in everyday life. <br>G8 Performance’s approach to the health of feet is simple: to reduce injury and increase athletic performance for everyone, whether you are a professional athlete, a weekend warrior, or someone who simply likes to go for a social walk or a bike ride.