Career Profile

MCA trigger leads are a type of business data that provides information about companies that may be actively seeking financial assistance, such as a merchant cash advance. These leads are generated when a business owner demonstrates specific behaviors or characteristics that indicate their need for working capital. <br> <br>Trigger leads are typically collected from various sources, including public records, credit agencies, and other financial data providers. The triggers themselves can vary, but common ones include: <br> <br>Recent Credit Inquiries: When a business owner applies for credit, it often suggests a need for capital.