Gardenscapes has witnessed $3 billion in player spending within the first three years of the launch of Gardenscapes in August. These figures comprise both the spending through the App Store as well as Google Play. Playrix's casual gaming has had a massive success from the beginning and has now spawned a subgenre.
Sensor Tower reported that Gardenscapes came second in Puzzle and Decorate revenue for the period from the beginning of 2021. It was overtaken by Homescapes 2 and its sequel. The Gardenscapes game earned $405 million in the first game, while Homescapes $469.2million. Fishdom is a puzzle game developed by Playrix came in third place.
gardenscapesis steadily expanding from its start in 2016. Thanks to COVID-19 lockdowns, the company saw an increase of 2020. The year saw a 78% rise in total spending. In total, the country made $959 million. According to data from geographic regions according to data from the US is the biggest revenue source. Around $1.1 billion was spent by players from the US for this particular game. Japan, Germany and China closely follow. China winning fourth, third and fourth place, respectively.
Gardenscapes joined Dragon Ball Z: Dokkan Battle this year , aiming to break the mark of $3 billion in revenues. Dmitry Bukhman and Igor Bukhman had spent three years making screen savers, and games for the PC. In 2007, they created Playrix. Between 2007 and 2007, they created 15 games that were casual along with the one PC game.
The company decided to go down another route in 2012. The company released Township to Facebook. After a few months, the game became available for download on Facebook. Township was downloaded over 250 million times, according to the firm. Fishdom Deep Dive was released in 2015. 2016 brought Gardenscapes, and Homescapes just one year later. Two other hits, Wildscapes & Manor Matters came out by the group in the years 2020 and 2019.
Playrix was impressed by their successes and chose to invest in studios. After investing in Nexters Playrix was made a shareholder of Nexters. Additionally, they invested in Vizor Games Vizor Games, a Belarusian firm, in the following year. Playrix has also bought multiple game studios throughout the year 2019. The company was also acquired by Russian Alawar Games and Ukrainian Zagrava Games. They have continued to pursue their mergers-and-acquisitions strategy through 2020.
Playrix today has more than 2,500 employees thanks to the acquisition of Plexonic the Armenian studio, and Cateia Games, a Croatian studio. It also purchased The Ukrainian Boolat Games in March 2021. This number will surely increase until the time the studio and its games maintain its upwards trajectory.
While it was growing, Playrix has been criticized. One of the most frequent complaints was that they employed false advertisements to promote their games. Advertisements for games like Gardenscapes and Homescapes can not always depict their gameplay. Homescapes, for instance, is frequently portrayed as a board game featuring pull-pin puzzles. In reality, Homescapes is actually a match-three game with a meta-layer to allow decorative purposes for the home.
Playrix is still growing despite all the criticism. App Annie placed them at number three in their Top Publishers list. Their successes can be a roadmap to the direction they are taking in the near future. This is really a huge revelation that surpasses even the controversial Gardenscapes cheats that have been affecting the game in recent times.
