Mojang Bans Brands From Building Minecraft Promo Maps And Mods


Mojang's putting its blocky foot down in terms of manufacturers and Minecraft. In an open letter to the community on its site, Owen Hill, the company's director of inventive communications, laid out new guidelines specifically directed at companies, ad businesses and another non-gamer entities trying to capitalize on Minecraft's large person neighborhood.


For an thought of simply how vast that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Computer version had over 100 million registered users. It is understandable that a pool of customers that giant would prove a tempting lure for manufacturers that need to market their wholly unrelated wares to the community. However no extra -- in response to the new constructing promotion guidelines, it's now not permissible to construct servers or maps to "promote unrelated products in playable kind." So what does that translate to? Properly, you may say goodbye to awkward promotions like the enormous, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the identical identify.BEST MINECRAFT SERVERSthat said, if you're a mega fan and you do these kinds of issues on your own time and dime, effectively, that is simply tremendous by Mojang.