A small business web designer may also advise clients on website design, layout, and functionality, helping them to create a website that is user-friendly and easy to navigate. They may use a variety of tools and techniques to design and develop a website, including graphic design software, HTML, CSS, and JavaScript. Ultimately, the goal of a small business web designer is to create a website that helps their client to establish a strong online presence, attract and retain customers, and grow their business.