What is design strategy? User experience strategy revolves around the idea that you need to understand your users' wants and needs so you can effectively build products or services around them. It's not just about making something look good; it's about ensuring it meets all customer expectations regarding functionality and ease of use. To do this you must know your target audience — which includes their age range, gender profile, and interests — and then use this data accordingly while making design decisions. This means researching what kind of designs work best for specific demographics and testing out different ideas with real users during the design before launching anything publicly.