There’s a reason “content is king” is such a prevalent expression in marketing. Content touches everything you do – from website to ads to emails to social, and a lot more – meaning it often forms the first impression anyone will get of your brand.
Despite its importance, good writing is spectacularly difficult. Pair this with an increasing deficit in writing skill created by a move to video and visual content, and an oversaturated Internet filled with consumer and corporate content, t’s become harder and harder to stand out.
Good news for those brave at heart writers, there are a few secrets to writing high-converting messaging. It starts with getting your positioning right!