getresponse landing page review

If you're trying to find an email marketing platform that focuses on advanced marketing automation I highly recommend taking a closer look at GetResponse .

For one, their email marketing tools are great .

With a suite of email templates, beginner-friendly design tools, a built-in stock photo library, and over 99% deliverability, there's a lot to like here.

But that is not all.

A GetResponse email marketing review  will also give you a better insight of getresponse.

as well as web push notifications, attractive registration forms and excellent automation tools.
Advantages of GetResponse:

    Leader in marketing automation
    Great add-on tools
    Great discounts for 12 or 24 month subscriptions

Cons of GetResponse:

    Automation is only available with high-end plans
    Drag and drop editor could be better
    Limited customer support

Why is email marketing important?

The digital world is a transient place, but email marketing is something that has stuck around for years. And for good reason.

Email marketing is important because:

It has an excellent ROI. Exact numbers vary, but reports show email marketing has an ROI of around 4,200% . Or put another way, for every $1 you spend, $42 of revenue is generated.

There are more than 5.6 billion active email accounts . That's almost one for every person in the world.

People read and interact with emails. Constant Contact email marketing statistics indicate that the average email open rate is 16.97 percent , with a click-through rate of 10.29 percent .

It is cheap. If you do things yourself, email marketing is an extremely affordable way to generate revenue or gain new customers.

Encourage people to act. When people open an email, taking action is an automatic response. Especially if your content is interesting and relevant.

There are many other reasons why email marketing is important , but I'm sure you've already heard about it.

What is an email marketing platform?

In plain language, an email marketing platform is a program designed to help you create, optimize, and manage email marketing campaigns .

Most platforms come with some kind of email builder, various analytics and reporting tools, and integrations to help you build your mailing list.

In addition to this, you can have access to pre-built email templates, design and spam testing, contact management features, a landing page builder, and more.

What should an email marketing tool do?

There are numerous things to consider when selecting an email marketing tool .

In my opinion, it is extremely important to keep the following in the forefront of your mind .

User interface

This should be self-explanatory, but it's important to select an email marketing tool with an intuitive and easy-to-use interface .

There's no point in wearing something you find confusing, you'll just make things difficult for yourself.

Templates

One particularly important thing I pay attention to is the size and quality of a tool's email template library .

If you don't have much design skills, basing your emails on pre-built templates is a great way to make sure they're interesting and engaging.

Segmentation

Most email marketing platforms come with some sort of contact list segmentation tools, which basically allow you to create sub-lists that you can use to help target your campaigns.

Personalization

High-quality email marketing tools should include some type of personalization features.

This essentially means that the emails are targeted at individual subscribers, with content added or removed based on the information you have about them.

Automation and integrations

With email marketing automation, you can set up messages that will be sent in response to specific actions and/or rules.

Examples of this include things like subscription confirmations, transactional messages, order/shipping confirmation, and more.

A/B testing

With email/campaign testing tools, you'll be able to test different layouts, content, send time, and more to optimize the effectiveness of your marketing efforts.

Reports and analysis

In my opinion, this is another thing you should pay special attention to, as high-quality reporting and analytics tools will help you make informed decisions about your email marketing campaigns.