The matcha market was worth USD 3.00 billion in 2020 and is expected to increase to USD 5.62 billion by 2028, with a CAGR of 8.78 percent from 2022 to 2028.
Matcha's fragrance appeal and unconventional preparation ways have been major reasons in its popularity in the food and beverage industries of numerous non-native places and countries. Matcha tea is a form of green tea made by crushing young tea leaves into a fine powder. The Global Matcha Market study offers a comprehensive analysis of the industry. The research includes a detailed analysis of key segments, trends, drivers, constraints, the competitive landscape, and other important market aspects.
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Definition of the Global Matcha Market
Matcha is a type of green tea that is created by plucking young tea leaves and crushing them with granite stones into a fine green powder. Matcha is greener than conventional green tea leaves because it contains more chlorophyll. Because matcha is abundant in antioxidants, it is good for one's health. It boosts mood while also boosting metabolism, burning calories, and decreasing cholesterol and blood sugar levels. When plants are shaded during their growth stage, the processes of synthesis and accumulation of biologically active substances such as theanine, caffeine, chlorophyll, and other forms of catechins are accelerated, according to the National Center for Biotechnology Information (NCBI). ()-epicatechin ()-epicatechin-3-gallate ()-epigallocatechin, and ()-epigallocatechin-3-gallate are the four key catechins found in green tea, with matcha being the most potent.
Overview of the Global Matcha Market
Matcha tea, for example, aids in weight loss, relieves headaches and physical discomfort, lowers cholesterol levels, and reduces the risk of heart attacks, thanks to increased consumer emphasis on living a healthy lifestyle and the numerous health benefits associated with it. The introduction of the COVID-19 pandemic has benefited the market. This is due to the fact that customers all around the world are looking for health and fitness goods and beverages to keep healthy, such as matcha tea. As a result, matcha tea consumption has surged, promoting worldwide market growth throughout the global health crisis. Matcha is made from tench, or shade-ground tea leaves, which are half-finished and ground to powder using granite stone mills.
Until recently, matcha was a regional beverage that was hardly known outside of Japan. As a result of the rapid rise of food tourism, matcha has become a well-known type of tea in many Asian nations. Matcha preparation methods have also evolved over time, and a variety of sub-forms of this tea have gained appeal around the world. Matcha demand has risen considerably in recent years on the global market due to the aforementioned factors. The matcha industry is limited by the common negative effects of drinking matcha, such as the odd headache or improved digestion.
Analysis of the Global Matcha Market Segmentation
The Global Matcha Market is Segmented on the basis of Product, Application, And Geography.
Matcha Market, By Product
• Drinking-Use Matcha Green Tea Powder
• Additive-Use Matcha Green Tea Powder
Matcha Market, By Application
• Regular Tea
• Matcha Beverages
• Food
• Personal Care and Cosmetics
The Global Matcha Market is divided into four regions: North America, Europe, Asia Pacific, and the Rest of the World. During the projection period, the Asia Pacific area is expected to have the greatest CAGR. This is owing to Matcha's fragrance appeal and unique preparation styles, which have contributed to its widespread use in the food and beverage industries of non-native places and countries. Matcha tea is a form of green tea made by crushing young tea leaves into a fine powder.
Key Players
The “Global Matcha Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Matcha Maiden, Kissa Tea, Mizuba Tea, Midori Spring, AOI Tea Company, AIYA America, Encha, Ippodo Tea Co., Ltd. DoMatcha, and UNILEVER PLC.
Our market analysis also includes a part dedicated only to such significant firms, in which our experts provide an overview of all major players' financial statements, as well as product benchmarking and SWOT analysis. The competitive landscape section also contains an analysis of the above-mentioned players' global development strategies, market share, and market position.
Important Developments
• Aiya America, Inc. (Aiya Matcha), the world's leading manufacturer of premium Matcha green tea for over 130 years, released The Matcha Infused Tea Line on January 19, 2022. The set includes three high-quality Japanese green teas.
• KISSA Tea will debut a new Matcha Cranberry for Latte Mix on April 17, 2018, made with 100 percent pure Japanese Matcha. It's easy to put together.
• Voilà and Mizuba Tea Co. announced a partnership on July 25, 2019, that will allow tea lovers to experience Mizuba's Matcha anytime and wherever they choose. On July 19, 2019, Mizuba Tea Co., based in Portland, will launch its first single-serve Matcha in conjunction with Voilà.
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