CocoLogiclaunched the ProCamera app a few years back, quickly scaling the App Store. This is the story of how they accomplished that.
ProCamera is essentially a simple app that allows you to gain full control of your phone’s camera, turning it into a high-end professional camera. Its intuitive interface and roster of advanced features helps you capture amazing pictures that otherwise might elude you.
Film like you’re a pro with HD and 4K video. Edit your photos with a plethora of unique filters and other effects, as well as a cache of pro tools that’ll make your photos pop.
Ok, you get the point. The ProCamera app is awesome. But sometimes awesome isn’t enough to dominate in the App Store rankings. So CocoLogic snagged the NewsWatch marketing team to help them accomplish the elusive feat.
NewsWatch came on board early, drafting a plan that would include airing a segment on their paid content show on basic cable to help boost their consumer base. NewsWatch created a professional video replete with an on-air personality review and quality footage of the app in action.
The plan went off without a hitch and soon the results were in. The segment beamed out to nearly 100 million households. That’s a lot of eyeballs on the ProCamera app. During that airing week, ProCamera jumped 800 spots in the App Store and even landed in the top 10 for U.S. Photo and Video.
The app saw nearly 40,000 downloads and over 300 positive reviews. They even received an additional 772,000 impressions from the simultaneously run online campaign.
NewsWatch TV Reviewshas been at this for a while and ProCamera is hardly the first success story. With a carefully crafted campaign that captures the message and skillfully delivers it to an engaged audience, they were able to bring a great app straight to the top where it belongs.
