Voice recording and AI systems have been rapidly evolving, pushed by new and exciting technological advances breaking the boundaries of what we thought was possible in the world of data and marketing. New systems can analyse a business’s customer base with impressive efficiency, collecting information and processing it rapidly. The latest development in AI is introducing the concept of customer profiling – the use of voice data to compile information on an individual’s physical as well as emotional and speech characteristics. While this technology can provide businesses with an impressive array of information to be utilised in marketing and targeted sales, there are both flaws and regulations that businesses must be aware of before launching these systems.
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