Instagram Marketing: A Preface
When Instagram first popped on top of the scene back in 2010, it had been services or products other social platform: full of selfies, pets, pictures of food.
Fast-forward to 2022 and Instagrams transformation from your simple photo sharing app with a full-on marketing channel is practically complete.
Just have a look at a number of the platforms newest features! Within the last year alone, Instagram has released a large number of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to bring customers from Instagram Stories, and also the new standalone video platform, IGTV.
Whether you be employed in ecommerce, education, or media and publishing, it pays to create a name on Instagram. However if you simply genuinely wish to succeed, you need to know the platform (plus your audience) inside and out, including what sort of content resonates most, building an Instagram Stories strategy, and the ways to track your metrics and KPIs.
Why Instagram Marketing is the vital thing to Ecommerce Success
Everyone knows how great Instagram is for sharing photos and videos with your family and friends, but its also an incredible channel for ecommerce marketing. But why?
Well, a clear reason is Instagrams format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their products. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses discovered that developing a visual presence on Instagram can hugely compliment their ecommerce marketing.
Theres even the fact that Instagram users are more engaged than the average social media marketing user. Although trends do manage to show that Instagram engagement is dropping, the woking platform remains producing higher engagement rates for businesses in comparison to both Facebook.
But Instagram users are more than only engaged - theyre also commonly web shoppers. In accordance with a recent study, 72% of Instagram users report buying decision having seen something on Instagram, with popular categories being clothing, makeup, shoes, and jewelry.
This shopping mindset makes Instagram users the perfect audience because theyre high-intent and quick to change.
Another reason Instagram is so great for ecommerce is due to the platform itself. Instagram has introduced a lot of new business-facing tools - and theres definitely more in the future! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough a number of our internet shopping experiences will start (and end) on Instagram.
This said, it could be an oversight to believe that just as you dont sell ecommerce products your business doesnt belong on Instagram! Beyond its unique power to move products, Instagram can also be an amazing spot for businesses to build brand awareness and connect with new audiences (and prospective customers).
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