Moosend, GetResponse, ActiveCampaign, and Litmus - A Comparison of Email Marketing Providers


When choosing an email marketing provider, you've got many options. There are software, marketing automation tools, agencies, and services. To make the selection process easier, it helps to browse through a directory of email service providers (ESPs) and shortlist the most useful ones. The following article compares Moosend, GetResponse, ActiveCampaign, and Litmus, among others. While the differences between these email marketing providers are not insignificant, you should choose the best one for your business.
GetResponse

As an email marketing provider, GetResponse has a lot to offer. This tool lets you send beautifully designed emails, boosting sales and subscriber engagement. It is easy to use and comes with a host of features, including newsletters, autoresponders, forms, and even 99% deliverability. If you're unsure about the right plan for your business, start with the free trial.

Among the best features of GetResponse is its list management. This service allows users to create custom filters, add tags to contact lists, and create rules for list hygiene. Additionally, GetResponse is compatible with various marketing platforms and comes with a number of integrations. For example, you can host or embed your forms in GetResponse and then use the integrations available for both platforms. Using GetResponse's API will allow you to create and send customized forms.

Another feature of GetResponse is the option for split testing. The method involves sending variants to your subscribers to see which performs best. You can test as many subject headers and content variations as you'd like. You can even test individual variables, like a new subject line or a change in the subject line. If the results aren't what you'd like, GetResponse offers tools that help you track which versions of your emails convert best.
ActiveCampaign

If you're wondering whether ActiveCampaign is the best email marketing provider for your business, you may have a hard time choosing between the many options available. There are many benefits to using ActiveCampaign, including a drag and drop editor and email personalization, automation, and split testing. ActiveCampaign is also flexible, allowing you to switch between different email marketing platforms without losing your list of subscribers.

FrescoDatamarketing platform is great for marketers in any industry. Its user-friendly interface is perfect for beginners as it offers a wealth of features for any marketing need. There are no technical skills required to get started, and the onboarding videos are clear and comprehensive. It costs just $15 a month for up to 500 contacts, and it delivers a big boost in marketing results in no time.
Litmus

If you're in the process of designing an email campaign, Litmus can help you get the results you're looking for. Its mobile preview feature lets you see how your messages will look on a variety of mobile devices. Its interactive troubleshooting feature lets you make real-time changes to your email. Litmus is easy to use and offers a variety of features. It also allows you to create split tests.

If you're unsure whether Litmus is right for your needs, you can check out their customer testimonials and aggregate content usefulness score. With over fifteen hundred user ratings, these testimonials and videos can help you make an informed decision. You can also view videos made by actual customers. With Litmus, you can see if your messages are error-free before you send them. Lastly,FrescoDatahas a wide variety of integrations.
Moosend

There are several advantages to Moosend, including automation features. The service supports over 100 integrations with other applications, including CRM and CMS solutions. Its wide range of integrations includes Zoho, Sugar, Salesforce, Hubspot, WordPress, WooCommerce, PrestaShop, OpenCart, and Magento. The email marketing platform also allows you to embed signup forms directly into emails. It also offers advanced remarketing options.

Moosend has a powerful landing page builder, which makes it easier to create effective landing pages. More than 40 free templates are available for use. The templates are responsive and look great on both desktop and mobile devices. The platform also offers advanced campaign features, such as A/B testing. With a landing page, you can increase the chances of converting your visitors into customers. Moosend also allows you to import your email list from an external source.

Moosend offers an email marketing platform that is easy to use, affordable, and has all the features you need to build successful campaigns. Its drag-and-drop email builder, comprehensive knowledge base, and real-time analytics make email marketing campaigns seamless and easy. Moosend is also extremely easy to customize, allowing you to create stunning and responsive newsletters without any programming knowledge. Moosend was founded in 2011 by Yannis Psarras and Panos Melissaropoulos.