What is Order Defect Rate and how to fix it for better sales
ODR (order defect rate) is one of the most critical seller performance metrics tracked by Amazon. Not only does it determine sellers' ability to ship orders on time, but it also marks a seller’s ability to create satisfactory buying experiences. Thus, it is all-important for sellers to maintain a healthy ODR. But like most things in eCommerce, it isn't easy and involves numerous checks across your entire account management. How can you manage all of these to maintain your order defect rate at an acceptable level? Check this video for quick tips on fixing your ODR and keeping yourself safe from account suspension.
