Advocacy marketing is gaining your customers’ trust for them to endorse you. But how do you gain trust?
Let’s see some daunting statistics. According to Adobe Trust Report 2022, 29% of customers convey brands’ incompetence to safeguard, understand, and control how their data is used. 55 % of customers say they will never give a company their business again if they violate their trust.
So what can you do to change this scenario?
Data governance and care will take your brand to the next level. Content is still as important as it was. Personalization for high-priority customer concerns will deepen trust. Customers are AI optimistic and brands must align their strategies accordingly. Focus on enhancing every experience as it will make or break your business.
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