Facebook Live for brands: 10 Essential tips for a successful stream
Streaming Facebook Live content has exploded in popularity, thanks to social platforms’ increasing support of live streaming features, and rising audience interest in video events that are highly interactive and less filtered than standard pre-produced content.To get more news about 39bet-kết quả bóng đá-kết quả xổ số miền bắc-kèo bóng đá -soi cầu bóng đá-đặt cược, you can visit official website.
Facebook Live has become a top destination for this type of video content, ranking as one of the top three live streaming platforms across multiple age groups in 2020.
How to go live on Facebook
It’s easier than ever for brands to run a Facebook live stream, thanks to recent feature updates that let business Pages broadcast the same way personal profiles were able to previously.
If you want to start a Facebook Live video from a business Page, choose “Start a Live Video” from the options in the create post box. The appearance of this option will vary depending on whether you’re on mobile or desktop.
You’ll then want to create a stand-out description, with options to include elements like location or tag others. Finish your set up and select “Start Live Video” to begin the broadcast–but be sure to check out our tips below to make the process of set-up, rehearsal, and moderation less intimidating.
10 Essential Facebook Live Tips for Businesses
1. Source content and themes from your community
Your community knows what they want and the easiest way for you to deliver high-value content to them is by asking them about what they want to learn. The easiest way to get people excited about a topic is by letting them pick the topic. Run polls, ask people directly what they want to see, or create themes based on questions and comments from the community.
2. Promote before you start your Facebook Live
While most of the content we post is followed up with consistent promotion, it’s important to remember Facebook Live videos are more like an event than a blog post. In other words, you need to generate interest before the experience if you want to get that all-important viewership. The good news is Facebook lets you target certain events and groups with your promotions. This is perfect for a more focused advertising campaign.
3. Prepare yourself by limiting distractions
Though Facebook Live videos are a more laid-back and natural experience than a standard television ad or YouTube production, that doesn’t mean you shouldn’t plan ahead. Your activities on Live represent your brand, so you can’t afford to give a bad impression. This is particularly true since Facebook Live users watch videos three times longer than their counterparts.
4. Make formatting decisions
While you’re prepping for your big debut, make sure you take the time to think about how you’ll shoot your video and when you’ll stream it. For instance, when using the Facebook Live app for iOS, you can choose between broadcasting horizontally or vertically–depending on what gives you the best view.
5. Choose the right time for your Facebook Live broadcast
Timing can be everything when it comes to making an impression on your audience. Just as there are tips for when to send out email campaigns for the best responses, there’s also guidelines for times to host your videos. During a live-streaming event, the last thing you want is to schedule your video to appear when everyone in your target audience is at work or asleep.
6. Offer context constantly
You might naturally assume it’s a good idea to introduce yourself and any other speakers in the beginning of your video broadcast. After all, just like a blog post, your initial aim is to convince people to stick around. However, Facebook Live allows visitors to join the stream at any moment. So as more people come in, reflect on your introduction and let your audience know what’s happening. For instance, you may want to use lines such as:
7. Be responsive and interactive during your Facebook Live
The live comments and reactions are part of what makes the Facebook Live experience so engaging to customers. It feels more like a two-way conversation when you’re responding directly to their questions in person. That’s why Facebook Live drives comments at 10 times the rate of non-live videos.
8. Connect authentically and build relationships
One of the most important Facebook Live tips to remember is this is your chance to really connect with your audience. In other words, you’re not trying to market yourself obnoxiously or sell a product. You’re trying to build relationships that lead to longer-lasting impressions. When you’re ready to broadcast, make sure you’re relaxed, smiling and feeling confident.
9. Use other channels to promote Facebook Live
Who said your Facebook Live video only had to be promoted on Facebook? You can easily promote across your other social channels to get users to tune into your video on Facebook. You’re not always going to get everyone from Twitter, Instagram or LinkedIn to watch, but providing a link to the video will make it easier.
10. Analyze your results
Finally, as with anything in the world of marketing, you should always learn from what you accomplish. Facebook has several metrics that you can measure with your live videos. For instance, you can check out how many people you’ve reached, how many unique viewers you have and so on.
