You may be using the most advanced SEO techniques. But creating perfect SEO reports for your clients gives you the power to influence your growth by building loyalty and word-of-mouth that brings you more leads and increases your revenue say the Jacksonville SEO experts.
What is SEO report?
An SEO report is an assessment of how well your website performs in search engines and follows best practices. They are often used to help clients find areas for improvement in their SEO strategy and to more clearly parse information such as:
- Understanding Traffic
- Being able to see changes in rankings
- Check the number of sales/leads coming in.
Benefits of sending monthly SEO reports:
Whether you're a freelancer or an SEO agency, your goal should always be to deliver ongoing value and results. So how do SEO reports help here?
· Position yourself as a valued expert.
Many things are out of your control. That's why data-backed insights are even more important to prove your worth as an expert who can drive results.
· Show your client that you are active.
Maintenance is expensive, but agencies that make the extra effort are rewarded with loyalty and word of mouth in the long run.
· Get the benefits of tracking.
Tracking allows you to get a more realistic picture of where you are states the Jacksonville SEO experts. If you're not making the right moves, you can find the necessary changes before you fall behind.
· Go ahead with your plan.
You are hired for the work you can do for your clients based on your skills. Showing your customers, the way forward is essential to your success.
In summary, when you are creating reports for your clients, you need to do one thing:
Showing the value, you provide with your SEO service. With that in mind, let's take a look at what goes into a report (and how they convey value to clients).
How to Create an SEO Report?
A valuable SEO report is full of metrics.
· Page Analytics (Users, Sessions, Page Views)
- Competitive tracking
- Backlink Tracking
The letters and if your business is social, you'll need to look into social media analytics tools.
You need a way to uncover better, more actionable insights from the data you already have. A good SEO report will pull all these elements into a cohesive story.
What to include in your SEO reports?
- Organic traffic
- Engagement metrics
- Targets and exchanges.
- Landing pages and content pages
- Rankings, keywords, and search visibility
- Link Matrix
- Commentary and trends
1. Organic traffic
This is where tools like Google Analytics shine. Google Analytics uses three primary metrics to measure traffic:
users, sessions, and page views. Organic traffic report Image source
- Users: A count of how many people visited.
- Sessions: How many times users visited.
- Page Views: The number of views on all pages on your site.
Finding posts that have no traffic or are of low quality can lead to actionable items such as a content audit. A content audit gives you the opportunity to clean everything up and make your other pages better/higher quality.
Why is this important to customers?
For most clients, getting more organic traffic will be one of the primary goals of hiring you to do SEO for them. One of the things clients will want to know is: Is SEO working and where is my traffic coming from? That's where we explain it to them, where their organic traffic is coming from, provide insight on how we can increase traffic going forward and even give them the reasons behind any decline.
Remember:
The goal of SEO reporting is to provide value to clients say the experts from Jacksonville SEO Company. Making sure they understand what you're working on each month (and that you're staying motivated) is a big win for everyone.
2. Engagement metrics
Google Analytics is great for tracking engagement metrics like:
- bounce Rate: A count of how many people left your page without taking any action.
- Average Session Duration: The average time users spend interacting with your site before closing.
- Average pages per session: The average number of pages users visited before closing.
Google Analytics lets you quickly find these metrics without having to configure anything else. These engagement metrics help you and your clients understand your impact and are critical to leveraging content that attracts and retains customers.
Why is this important to customers?
Content engagement metrics are important to clients because they show how well your content strategy aligns with user interest. This engagement is often linked to overall profitability, as engaged customers are more loyal, more likely to buy, and more likely to refer more customers like them.
3. Objectives and exchanges.
If you want to increase the visibility and awareness of your business, you would focus on traffic from new visitors. But if your goal is to increase customer loyalty, you'll focus on repeat purchases instead. Here are some more definitions to get you going: Open in Google.
- Conversion rate: How many of the total number of visitors met the defined goal.
- Conversion Volume: A count of how many visitors completed a given goal.
- Total Income: Calculate the total income earned.
- Average Order Value: The average amount spent on each customer's purchase.
You can't improve what you don't understand, so it's important to know what's working and what's not in campaigns. Your SEO report should link conversions to your work. Why is this important to customers? Conversion goals are important to clients because they help you measure your marketing performance and set benchmarks for improvement.
4. Landing pages and content pages
Landing pages and content pages are the pages that are currently driving the results. The Landing Page report in Google Analytics tells you how visitors get to your websites. We may use this data to see how our pages generate traffic. Google Analytics Landing Pages Image source
- Landing Page: The first page a user sees in a session.
- Content Drilldown: Provides data on pages grouped by their subdirectories.
This data will help you design and structure your website for conversions. The pages that show up here are worth inspecting to find out why they're driving traffic.
Why is this important to customers?
Landing pages and content pages are essential for clients to understand the value of existing site architecture. It allows you to define customer journeys on your website that are most relevant to business success.
5. Rankings, keywords, and search visibility
Rankings, keywords, and search exposure are often the most sought after achievements. When you look at the same data and follow the same playbook as your competitors, you lose your competitive edge to catch up with them. Tracking your ranking allows you to evaluate your performance while building your insights to write your strategy. You can develop this edge by collecting and interpreting more data using a SERP tracking tool.
Why is this important to customers?
Rankings, keywords, and search visibility are essential for connecting results to actions for clients. When you can report high organic traffic with context about what search terms drove that traffic, your clients will continue to serve you.
6. Link Matrix Link
metrics on your website help determine link importance by weighing factors such as:
- Domain Strength: A website's ranking potential.
- Page Strength: Similar to Domain Strength, but focused on a specific page.
- Anchor Text: The text used for the link.
- Total New/Lost Domains: View new links to your domain and find lost links to recover.
What's more, understanding how to get the most out of your link equity helps ensure you maintain a good ROI and get more organic traffic. Hopefully, you will see an increase in total links and domains as your website's domain and page strength increase.
Why is this important to customers?
Link metrics are important for clients to understand how different links provide different values. Some clients will ask for link building to use their minimum link matrix as a useful marker to decide which links are valuable.
7. Commentary and trends
This is where you should distinguish yourself. As we said earlier, with all these tools, you don't need more data. You need to uncover better, more actionable insights from the data you already have.
Knowing your rank for different keywords means nothing unless you have a process in place to change it. Identifying how your site responds to efforts can better inform your current marketing plan and future investments.
To really move the needle, you have to do more than point out the facts. You need to develop a claim, to connect the dots, to interpret the situation, and to move forward with what your client should do with this information.
Why is this important to customers?
Comments and trends are important for clients to know before a niche or strategy is overcrowded. More content, networks and products are coming than ever before.
To avoid getting lost in the noise, you need to find and show commentary and trends.
Conclusion
SEO reports are the secret to successful, happy, and sustainable client relationships. This type of reporting is necessary and often time-consuming. So make sure you create reports that your clients will actually read.
All this data has to be worked out visually. You can easily create beautiful reports with any design experience. The SEO Project Report Template also gives you everything you need to get started.
