In the midst of a billion-dollar strategy, Crocs is still a scourge of the fashion world, with an ugly image to match. But the company recently celebrated the opening of its new global headquarters with a bang. Despite its unsightly reputation, the Crocs brand has managed to find ways to improve its image. Its new brand ambassador, Jillian Maddocks, has been working on making Jibbitz, a unique take on the infamous shoe. In addition to being affordable and functional, these handmade charms are also eco-friendly, reusing materials from other projects.
In 2008, Sheri Schmelzer and her three kids made their own buttonlike charms for their Crocs. They used plastic shirts, which they got from the dry cleaner, and stuck them into the holes of their clogs. Her husband, Rich, saw the potential in the idea, and the Schmelzers patented their own home-made buttonlike charms. Buttons and charms made from plastic are more durable than metal, and are also less likely to break.
Sheri Schmelzer had a similar idea. She and her children had fun decorating their shoes with rhinestones. They stuck plastic cufflinks in their Crocs, and they were a hit with their friends. Eventually, her husband, Rich, saw the potential of the idea, and they filed a patent for homemade buttonlike charms. These products are now sold in more than one hundred thousand stores worldwide.
The company's name is derived from crocodiles, which can live in a variety of habitats. These creatures are amphibious, which makes them perfect for shoes. They were founded by Lyndon "Duke" Hanson in 1982 and are headquartered in Boulder, Colorado. You can purchase Jibbitz at Crocs stores or online. If you love crocs, you will love the Jibbitz!
Sheri Schmelzer and her kids were already wearing rhinestones on their shoes.crocs shoes charmsand her children were wearing plastic cufflinks that she had obtained from a dry cleaner. The idea caught on and they decided to patent the charms. This way, they could make a business out of it. In fact, the Schmelzers patented these buttonlike charms.
In 2004, Sheri Schmelzer and her daughters were wearing rhinestone-covered shoes, and they were so popular that they soon begged their friends to buy them their own pairs. Ultimately, they decided to make a business out of the invention. They later ran into Duke Hanson, co-founder of Crocs. Afterwards, the two girls began a new business venture.
The name of Crocs came from the crocodile, a reptile that can live in several environments. The company's name is a combination of the word crocodile and the word 'foam'. The company was started in Boulder, Colorado by Sheri and her sons, Rich and Michael, a Canadian couple. The company headquarters is located in Denver, Colorado.
