Company partners unveiled the Madden NFL 21 Championship series

Madden NFL 21 will be the event with the most corporate partners in the history of e-sports games.

So far, non-popular sponsors include Pizza Hut, Snickers, Oakley, Gillette and Campbell's "Humpty Dumpty". Through customized sponsorship experience, each brand will be deeply integrated into the series.

The candy brand Snickers has become a sponsor for the third consecutive season this year. Activate with Madden 21 Coins (e.g. #SnickersTop5Plays and annual Snickers moments), and it will continue to celebrate the biggest drama and the most memorable Madden moments.

Oakley, the first-year sponsor of the sportswear brand, has signed a contract with the sponsor of the Derwin James v the World Championship to celebrate the debut of Prizm Gaming, the brand's first optical solution specifically developed for gaming.

The personal care brand Gillette is also a new partner and will be the exclusive sponsor of The Yard Gillette Style Zone. Gillette style zone is a new game mode where players can customize their avatars, including facial hair, hairstyles, etc. to express their personality.

As a long-term sponsor of the National Football League, Gillette is activating its Madden NFL partnership as part of its 2020-21 NFL season "Everyday is Game Day" campaign.

Gillette (Greg Via), vice president of global sports and e-sports marketing, said: "Our partnership with EA Sports and Madden perfectly integrates the two core marketing platforms of Gillette, NFL and games, thereby enhancing Our influence in these two areas," said. "Following the successful launch of the Gillette Style Zone on Madden NFL 21, we are happy to increase our e-sports program by sponsoring the Madden Championship Series. This partnership is not only an extension of Gillette's sports marketing tradition, but also Gillette. Position in games and e-sports-one of the first brands to be unpopular in sports."

"From the largest product year in franchise history and the evolution of star-studded, entertainment-driven MCS programming as a starting point, Madden NFL 21 has entered the competitive gaming world to enhance brand partner opportunities," Senior Director, Commercial Brand Partners, EA Sports Vida Mylson.

Myerson said: "In addition to the world-class sponsor roster linked through our affiliation with the NFL, we will also provide the Buy Madden 21 Coins experience to inspire football culture and resonate with the next generation of fans."