A Guide to Better Connecting with Leads through Digital Marketing

You want more leads, right? Perhaps your campaigns aren't working, or you're getting low-quality leads.

Digital marketers often find themselves in the same situation. You can generate more qualified leads through your digital marketing strategy with these tips from a digital marketing agency.

1.Optimize Your Landing Page

Often, clients have the same problem with leads: they come to the landing page, then close the tab, and don't return. What causes this?

Honestly, sometimes the pages our ads direct leads to don't keep their attention long enough. Landing pages must include the following:

A fast loading speed
Clean user interfaces
Your content has a similar tone
A clear call to action

Here are some quick tips to refine your work if you feel you have covered these potential problems:

Contrast your text and background colors to make your content stand out.
Make your headings more impactful by using emotive words.
Keep your visual theme consistent so that customers can flow through your page without feeling confused.
Whenever possible, display testimonials.
You can add social platform icons and content-sharing capabilities to your pages so that customers can easily share them.

2. Identify Your Current Lead Types

Even we don't like to venture outside our comfort zones. The best way to identify what's wrong with your current strategy is to sit down with your sales team.

The sales team usually has a good understanding of the type of leads they're engaging with and can pinpoint where there aren't ideal customers and where quality leads are coming from.

Identify and track these 4 types of leads to ensure each group is covered in your strategy and to spot potential problems.

1. Marketing Qualified Lead (MQL)

The company has intentionally shown interest in previous marketing but has not directly contacted the lead. For example, filling out a contact form or adding items to a cart.

2. Sales Qualified Lead (SQL)

Leads that have shown interest and are ready to speak with the sales team are often mistaken for MQLs, which is exactly what you want to hear.

3. Product Qualified Lead (PQL)

The lead of this type has already had an experience with your business and understands what you have to offer, so they are more likely to buy.

4. Service Qualified Lead (SQL)

The more SQLs you have, the better your customer service is as they come directly from open conversations between customers and service team members.

3. Take advantage of digital CRM systems

It is far better to target quality leads (rather than a lot of half-baked leads) with your precious ad spend. Setting up a CRM system is the next step after sitting down with sales.

Using a CRM platform, you can access all your data in one place. Your employees will have an easier time understanding what's happening with your company with the help of streamlining communications. You can monitor campaigns and workflows to ensure your leads are being nurtured with access to customer metrics and demographics. Follow up with different lead types using personalized automatic emails.

When you use a CRM system, your business size won't affect your results. No matter what size of business you are, CRM software is the best way to manage customer data.

HubSpot is one of the most popular free CRM software platforms in 2022. It's much better to invest in quality leads with a dashboard full of blog optimization tools, campaign tracking tools, and email marketing tools!

4. Offer a value exchange

Your customers will give you something if you give them something in return. A 'value exchange' is the idea of providing leads with information in exchange for their information.

Pop-ups ask for customer details on landing pages, but this can be hard to sell. Provide them with some kind of value, for example...