A Texting App on Appexchange or Salesforce SMS API- Which one to choose?

Text messages have made people more approachable as you can reach people over their hand-held device that often stays close to them. 

Another thing is people are more likely to check their SMS inboxes rather than email inboxes which provides better visibility to every business information Salesforce users send through SMS. 

This ultimately results in better responses. Therefore, texting through Salesforce is one of the most crucial moves users make to interact with their audiences at scale conveniently and effectively. 

Still, some users need to start texting in Salesforce and want to get the best messaging capabilities. 

But while searching for a Salesforce texting solution, they often need clarification on the two most popular ways to integrate SMS in Salesforce, i.e., texting app on Appexchange or Salesforce SMS API. 

So, diving deeper into these two concepts is vital to make the right decision.

Salesforce SMS API

Salesforce SMS API integration is a process that needs coding to send and receive text messages. 

You only get what you want and nothing more than that. This means you get nothing pre-built, and everything needs to be built from scratch. 

So, you can expect limited messaging capabilities from SMS API integrations.

If you want any specific messaging capability to cater to the requirements of a particular use case in business, you need expert developers to build additional features. 

So, prepare yourself to bear development and maintenance costs in the long run.

Texting App on Appexchange 

• Incorporating texting capabilities in Salesforce by integrating an SMS app from AppExchange is the most convenient and quickest method. As this method barely needs coding, integrating an app takes 5-10 minutes.

• When you choose the right texting app on Appexchange, you get numerous advanced texting features to simplify your lives by reducing workload and manual intervention. You get several pre-built features and channels which allow you to manage business conversations better and meet audiences at their preferred channel. More importantly, you always have the best features to meet the demands of the specific use cases.

• The best part is when you choose an app from AppExhange, you can gain insights into other customers' experiences. You can check reviews to understand what users feel about the app. This would help you learn about the app's performance.

• One major advantage users get with AppExchange apps is independent solution vendors manage them and upgrade them from time to time. Therefore, you don't have to keep track of new updates and worry about performance. You can continue enjoying the best version of the app without lags.

Conclusion

When different options are available, it isn't evident for you to choose the best one. Therefore, you must understand what you will get by choosing a texting app on Appexchange or Salesforce SMS API. This helps you make the right decision concerning texting capabilities in Salesforce, knowing each aspect related to different SMS integration methods. More importantly, you can get the best capabilities for texting in Salesforce, which also helps you reduce time spent on text operations and investments.