According to the latest report by IMARC Group, titled, “Sleepwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global sleepwear market size reached a value of US$ 11.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.5 Billion by 2027, exhibiting at a CAGR of 8.65% during 2022-2027. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.
Market Overview:
Sleepwear is a comfortable garment worn while sleeping or relaxing. It is manufactured using breathable and light materials, such as cotton, wool, rayon, polyester and satin. Nowadays, leading players are offering sleepwear in various designs, styles, and patterns to suit the preferences of customers across the globe.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Sleepwear Market Trends and Drivers:
The growing apparel industry, in confluence with the increasing implementation of organized retail channels, represents one of the key factors driving the market. Besides this, various manufacturers are expanding their businesses via online distribution channels and investments in promotional activities through social media to enhance brand awareness. They are also adopting environment-friendly manufacturing practices, which are generating minimal waste and carbon footprints. This, along with the easy availability of stretchable and quick-drying sleepwear, is strengthening the market growth. Apart from this, the rising demand for convenient, bridal, premium quality and plus-size night-dresses and gowns is projected to fuel the market growth.
Sleepwear Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- AEO Management Co.
- Calvin Klein Inc. (PVH Corp.)
- Hanesbrands Inc.
- Hanky Panky Ltd.
- Harrods Limited
- Jockey International Inc.
- Marks and Spencer Group plc
- Nasty Gal Inc. (Boohoo Group plc)
- Saks Fifth Avenue (Hudson’s Bay Company)
- Selfridges Co.
- Under Armour Inc.
- Victoria’s Secret (L Brands).
The report has segmented the market based on product type, material, distribution channel and end user.
Breakup by Product Type:
- Top Wear
- Bottom Wear
- Night Dresses and Gowns
- Sleepwear Set
Breakup by Material:
- Cotton
- Wool
- Silk
- Others
Breakup by Distribution Channel:
- Supermarket and Hypermarkets
- Online Stores
- Discount Stores
- Others
Breakup by End User:
- Men
- Women
- Kids
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
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