Sensory Marketing Strategies That Transform Brand Perception

For businesses aiming to move beyond transactional relationships and create true emotional bonds with their customers, sensory marketing offers an effective solution. Simon Faure-Field, the founder of Equal Strategy, has mastered this discipline, bringing it to global attention through his features on CNBC, BBC, and TEDx.

What Is Sensory Marketing?

Sensory marketing is the practice of engaging two or more senses to influence customer perception and behavior. This might mean pairing visual branding with specific scents, curating music that reflects a brand’s personality, or designing spaces with tactile comfort in mind.

Simon’s strategies focus on harmonizing these sensory inputs so that they tell a cohesive brand story. The result is an immersive experience that customers feel emotionally connected to.

Why It’s More Effective Than Traditional Marketing

Traditional advertising often relies on visuals and messaging alone. While effective to a degree, these methods rarely tap into the subconscious emotional triggers that drive deep loyalty. Sensory marketing bypasses the purely rational mind and communicates directly with the emotional brain.

This is why a certain scent can instantly remind someone of a favorite vacation, or a specific jingle can evoke feelings of comfort and trust.

Simon’s Approach

Simon begins with a brand audit to understand its identity, audience, and desired outcomes. From there, he creates a tailored sensory strategy that aligns with both the brand’s goals and its customers’ emotional triggers. His work often combines music curation, scent branding, and environmental design.

Proven Results

Companies that adopt Simon’s sensory marketing framework often report measurable gains:

• Longer customer dwell time in physical spaces.

• Improved brand recall in competitive markets.

• Higher conversion rates from increased emotional engagement.

The Future of Customer Experience

As consumer expectations evolve, brands will need to provide experiences that go beyond visuals and product features. Sensory marketing offers the tools to do just that, and Simon Faure-Field’s expertise ensures that these tools are used effectively to deliver long-term brand success.