How to Achieve Higher Rankings in AI Search in 2025: 6 Insights from Industry Professionals

Artificial intelligence is transforming the search landscape at an unprecedented rate. With Google search and other AI algorithms driving how users discover content, the traditional SEO playbook is no longer sufficient. Brands that want to stay competitive must rethink their strategies to ensure their content is visible, relevant, and ranked high in AI-driven results.

At Hovo Digital, we’ve worked with industry leaders to identify what works, and what doesn’t in this new era. Here are six expert-backed insights to help you secure better rankings in AI search in 2025.

1. Monitor and Analyse Your AI Visibility

If you can’t measure it, you can’t improve it. AI search works differently from traditional keyword-based search — it focuses on user intent and context.

Use AI-specific visibility tools to understand how your brand is performing on platforms that rely on AI search algorithms. Track not just clicks and impressions, but also where your brand surfaces in conversational results, snippets, and AI-generated overviews.

2. Establish Your Brand Authority and Focus on Key Areas

AI search prioritises trusted sources. Build your brand’s topical authority by publishing in-depth, expert-level content within your niche.

Feature subject-matter experts, cite credible sources, and maintain a consistent brand voice. Over time, this signals to Google AI search that your brand is a reliable authority, boosting your chances of being recommended in AI-generated answers.

3. Structure Your Content for Seamless AI Retrieval

AI models need well-structured data to serve relevant results.

Use clear headings, bullet points, and schema markup to make your content easy to parse. Organise your content logically so that AI systems can understand relationships between topics, entities,and context increasing the likelihood that your page is surfaced in conversational answers.

4. Refresh Your Content Frequently

AI search rewards fresh, up-to-date information. Outdated pages may get deprioritised in results.

Audit your top-performing pages regularly and update them with new stats, examples, and insights. 

5. Develop Content Based on Genuine Customer Inquiries

AI models thrive on answering real questions. Create content that mirrors the way your audience actually searches — long-tail, conversational, and problem-solving queries.

At Hovo Digital, we recommend analysing customer support tickets, chat logs, and social media mentions to find the exact pain points your audience is voicing. Turning these into articles, FAQs, and explainers positions your brand as the go-to solution provider.

6. Utilise Video to Draw Interest and Enhance References

Video is becoming a core part of AI search results. Search engines increasingly highlight video clips in answer boxes and summaries.

Incorporate video content — explainer videos, quick demos, thought-leadership interviews — alongside written articles. Add accurate transcripts and timestamps so algorithms can better index and surface them for relevant queries.

Final Thoughts

Winning in 2025’s AI search environment requires more than keyword stuffing — it’s about delivering context-rich, authoritative, and user-focused content.

By monitoring AI visibility, building authority, structuring content effectively, keeping it fresh, answering real user questions, and embracing video, you can stay ahead of competitors and ensure your brand gets prime placement google ai search results.

If you want expert guidance on implementing these strategies, Hovo Digital is here to help you dominate the future of AI-driven search.