How Creative Optimisation Impacts Google Ads Performance
Creative quality plays a major role in Google Ads success in 2026. Google now prioritises experience signals over simple click-through rates, making Google Ads creative optimisation more important than ever.
High-performing ads use clear headlines, concise messaging, and engaging visuals. Google’s AI analyses how users interact with ads and landing pages to determine relevance. Ads that fail to engage users are gradually deprioritised.
Landing page experience also matters. Fast load times, mobile responsiveness, and clear calls to action improve conversion rates and provide positive feedback to Google’s system. This strengthens overall campaign performance.
Video and responsive ads perform especially well because they adapt to multiple placements and user preferences. Businesses that invest in creative testing and optimisation see improved ROI over time.
In 2026, strong creatives are not optional—they are a core component of Google Ads success.
