Digital Marketing: Transforming Business in the Digital Age

One of the most effective tools available to companies in the twenty-first century is digital marketing. Businesses are increasingly switching from traditional marketing strategies to digital platforms in order to reach their customers as internet usage continues to rise globally. The promotion of goods and services through online platforms like search engines, social media, websites, email, and mobile applications is known as digital marketing. It provides businesses with an affordable, quantifiable, and highly focused method of audience engagement.