The quality of wigs has improved dramatically over the last few years. Because of the availability of lace fronts and U-parts, as well as a wide range of different textures, cuts, and colors, it has never been easier to convince others that the hair on your head is actually growing from the back of your head. The wig and extension market, on the other hand, is growing at a rapid pace, with estimates predicting that it will grow by $2.4 billion by 2024 worldwide.
Weaved wigs of superior quality are an investment. When it comes to purchasing a good human-hair human hair bob wigs, you can expect to spend hundreds or even thousands of dollars. Therefore, you don't want to get it wrong. She founded WellCapped, a wig rental service that provides users with a variety of glueless lace-front wigs at a fraction of the cost, in order to increase access to high-quality wigs for women of all ages.
Most people rely on their friends and family to tell them which wigs for black women they should buy. When your hairstylist recommends a particular brand of hair, he does so with complete confidence that you will enjoy the product. One of your college roommates (who majored in biology?) is now a custom unit maker who sells his work through Instagram. Another wig unboxing and review has been uploaded to YouTube by your favorite hair influencer. Information is coming from everywhere and nowhere at the same time, making the process of choosing the right short hair wigs for you more difficult.
Consumers' journeys are currently halted in their tracks. Customer's looking for hair extensions are likely to begin their search on social media before entering an e-commerce site that is not optimized for their shopping experience, according to Frazier. Major players are absent from the field of play. A total of 15 percent of the natural hair extensions market is controlled by no single individual or organization. There is no one to provide the consumer education that companies like L'Oreal, Procter Gamble, and Unilever would normally provide to their customers.
The Benefits of Using a WellCapped Rental Agreement
Wig rental plans are available from WellCapped in two varieties. With the first plan, which costs $100 per month (with no obligation to renew) and includes up to two wigs per month, Trendsetters—people who love to switch up their look and already spend upwards of $2,000 per year on a few units—can save money on wigs. When you rent wigs on an à la carte basis, you only rent them when you actually need them. As Frazier points out, nobody wants to spend $500 on their hair so that they can look good on their birthday. In order to keep your hair in place for one month, you will have to pay $100, which is equivalent to $35 per week. If you decide to go with the weekly option and keep it for a month, you'll end up paying $140 for the privilege of doing so. As Frazier explains, if a person will be using the facility for more than two weeks, it is best for them to sign up for a month's membership instead.
Before being given to a new wearer, Frazier worked with The Hair Laundry, an Atlanta-based short wigs laundromat, to ensure that all wigs were thoroughly sanitized before being washed, conditioned, repaired, and styled. The wig is delivered to you fully styled with a predetermined part, but you are free to experiment with the style. Frazier explains that, aside from styling the 613 wig and coloring it, you can do anything that you would normally do with a wig purchased from a salon. Accidental damage, such as ripping the lace, is covered by the membership fee you've already paid. WellCapped will not be responsible for any damage to the wig caused by spilling paint on it or by dying the unit; however, you will be responsible for purchasing the wig from them. Frazier explains that, in addition to offering more traditional styles and colors, "we're seeing an increase in the number of people who are getting colored wigs, particularly in vibrant colors like bright blue and pink."
Getting the Most Out of Your Membership
Opening a WellCapped box reveals the wig, which is contained within a satin drawstring bag, two wig caps, and an envelope containing an RMA shipping label, all of which are included. To give the illusion that the wig is growing from your scalp, the lace and knots are bleached. It's built on a brown foundation cap with adjustable straps to ensure a perfect fit for every face shape.
Initially, I went with a wig that had medium-sized wand curls and a side part, which gave it a 1920's feel. They arrived in those coils that looked like they had just come off the tool, and the curls held up beautifully despite being so soft and fresh. I secured it to my head with the combs that came with it, and after adjusting the internal straps, the wig fit perfectly (which was something I was concerned about because I have a large skull). I teased around the part to add more fullness to the top of the hair by loosening its curls with my fingers.
