What does an online marketing agency do?

An online marketing agency is, as you might expect, specialized in online marketing. Online marketing has become a separate sport in the marketing world. Because more and more companies have made the switch to 'online', it is becoming increasingly important to have your online marketing activities properly arranged. Don't have this? Then you fall behind your competition and they run off with your potential customers.

The activities of an online marketing agency, such as Delta IT, consist of devising and developing a suitable online marketing strategy for your company. Your objectives, target group, brand experience and campaign budget are taken into account.

What is Online Marketing?

Online marketing, often also called internet marketing, is a collective name that is used for various marketing branches that take place online. Think of search engine marketing, online advertising, affiliate marketing and social media marketing.

The purpose of online marketing is to promote your products, services or brand via the internet. This can be via your website, but also via social media and search engines.

What activities does an online marketing agency perform?

Within online marketing, different directions are conceivable. A professional online marketing agency has the knowledge to determine a suitable strategy together with you. A strategy that works and that generates money. Because that's what you do it for!

Search Engine Marketing

Search engine marketing is a powerful form of online marketing. By optimizing your website, more and more people find their way to your website. A search engine marketing agency can help you drive more relevant visitors to your website.

Within search engine marketing there are a number of aspects that are important. The most important aspects here are content, links (both internal and external links) and the speed of the website. When these parts are well optimized you can achieve a lot with your website.

Want to know more about search engine marketing?

Online advertising

Do you want to get more leads quickly? Then you are in the right place with online advertising. Most online marketing agencies will offer this branch of online marketing. They can help you set up, for example, Google Ads campaigns. Within these campaigns it is important to find the right keywords. Keywords that your target audience actually searches for. Based on the campaign data, your ads can be further optimized every month. Well-optimized ads deliver far more than they cost. And that is of course the purpose of online advertising.

Want to know more about online advertising?

affiliate marketing

In affiliate marketing, commission is paid per sale of a product or service. There are two sides to affiliate marketing: the publisher and the merchant. The merchant is the party that offers the products or services. The publisher then takes care of selling the merchant's products or services. In case of a successful sale, the merchant pays a certain amount (often a percentage) to the publisher. That way, both sides have something to gain.

There are several online marketing agencies that can help you set up and run affiliate marketing. Do you want to know what we can do about this? Then send us a message. We are happy to discuss the possibilities!

social media marketing

Is your target audience active on social media? Then you can make a lot of profit with social media marketing. This way you can increase your brand awareness, but also ensure more sales and/or requests. A social media marketing agency can help you with this. By setting up social media campaigns you can reach a lot of people. People you cannot reach through your website alone. Because social media platforms such as Facebook, Instagram, Twitter or LinkedIn have such a huge reach, social media is in many cases an unbeatable medium.

To illustrate: worldwide, Facebook has more than 1.84 billion active daily users.

Twitter currently has about 335 million active daily users.

Want to know more about social media marketing?

content marketing

In content marketing, as the term describes, the content is central. This means that you continuously optimize the content of your website, for example. The content is aimed at your target audience. You therefore write all texts within the website to provide your target group with the correct information as quickly as possible. With the ultimate goal that these visitors purchase or contact your products or services.