Why a Digital Signage Protocol?
Digital signage allows academic and administrative units within the Brown University community to reach and engage audiences by showcasing various aspects of the unit’s programs or offerings. The signage can reflect the life and vibrancy of a unit in a way that enhances the audience’s experience with a program, and can improve communications about key information.Get more news about Stationalry Led Pis,you can vist our website!
By virtue of their placement in locations frequented by a wide range of audiences, the signs also become a very visual and ever-changing part of what people identify as representative of Brown. The signs represent the offerings of the particular unit, but also very much become part of the narrative about the Brown community.
The Brown University Digital Signage Strategy and Protocol aims to foster expression of the strengths of the individual units administering the signage, while also ensuring that signs — in their content and presentation — acknowledge that all units within the University contribute to an overall experience of Brown for individuals who work on or visit the campus.
The policies outlined in the protocol recognize this sense of community by extending to digital signage the University’s existing policies. The guiding principle for many of these policies is the responsibility of all employees to keep student and personnel data confidential. The policies should help sign administrators avoid liabilities, such as claims related to violations of copyright and the Family Educational Rights and Privacy Act (FERPA) that might result from posting or redistribution of content. In addition, the signage is expected to reflect the same visual identity conventions that are intended to unite all of Brown’s communications.
The policy and protocol for use of digital signage at Brown outlines guidelines, as well as copyright and other requirements, for the use of technology resources to display information and messaging on digital signs on campus.
For the purposes of this protocol, digital signs are defined as any digital display or projection system whose content is managed by a Brown University resource and driven by an automated or unattended playback device. This protocol does not apply to large television displays in internal building spaces (conference room, classrooms, residences, etc.) that have as their primary function the broadcast of cable or satellite signals, academic course material, or projected internal presentations or as external computer monitors or projectors for presentations.
Digital signage is a visual communications medium where images, videos, and other multimedia content are shown on a digital display (LCD or LED) or projection system. Digital signs are typically placed in public locations for the purpose of informing, engaging and advertising to a targeted audience during a specified time. Digital signage systems usually comprise a content management system, playback devices, and television screens. These systems allow content to be frequently and easily updated collaboratively by many groups of users.
