e-mail addresses
Ask for the sale
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In your copy, focus on how your product or service will help people resolve their issues or make their lives better. Think like a customer and ask "What's in it for me?"
Design and create your website.
Once you have your market and product established, you are able to begin to create your own small-business web site. Remember to keep your design simple. You only have five seconds to grab their interest. Otherwise, they will disappear for ever. Here are some key points to remember:
Choose one or two simple fonts with a plain background.
Make sure you have a clear navigation system, that is the same for every page.
Use only videos, audio or graphics if they enhance your message.
Include an opt-in offer so you can get e-mail addresses.
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Easy purchase -- only two clicks to get potential customers to pay
Your website is your storefront online So, make sure it is user-friendly.
