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 If you are determined to bring your offer to the masses, then you must research the competitors. Frasier says that he uses two websites to do his research. Similar Web is the first. AdBeat is the second. Both provide competitive intelligence. It's your chance for the x-ray lens to be integrated into the landing pages, ads copy, and the other phases of the funnel.

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 This allows you to uncover any advertiser's online strategy. Look for the advertisements that have been running for the longest and replicate them. This is the quickest method of scaling any business. It's possible that it'll work for you, if it's been tested in other businesses.

 Loyalty programs are great ways to boost sales. It could cost as much as three times more to acquire new customers than selling to existing customers. This figure can be seen in other sources, which vary from four to ten times. But, however you look at it, getting new customers can be costly.

 

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 Frasier believes that a loyalty program can help retain customers. It could help you attract new customers. In the long term it can pay off if there is an incentive to spend more. Sales will increase dramatically if you create an incentive program for loyalty that's appealing and accessible to existing customers.

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