What is the Deal With the Ladbrokes White Label?
Who are BK8, the Asian-based betting company whose sexually suggestive online marketing shocked Norwich fans last summer and destroyed a multi-million pound sponsorship deal with the football club? How do they operate? And where can you get your bets online? These are just some of the questions that are likely to pop up in your mind after perusing this article.
Well, BK8 isn'tbk8 casinogambling company at all - nor does it promote gambling, but rather it specialises in helping Asian men learn how to bet online. According to its own website, bk8 is an "online social network for Asian men". It was launched in July of 2021 with the mission of "improving the lives of Asian men through sport". This includes "increasing their knowledge of sport", "boosting their confidence and skills" and "giving them the tools to be successful financially". This last objective seems a little confusing as it states the aim of bk8 is "to help Asian men develop financial success through online betting".
The other aim of bk8 is "to foster international relations between Asian countries". The company has appointed several well-known Asian celebrities as its "couple endorsers". Leading the pack is a former Miss World nominee, Sunitaika Egerie. Also associated with the company are YouTube sensations Liana Kerzner and Kevin Tsang. So while bk8 is not technically a betting company (like Ladbrokes or Coral Sports) it does have its own marketing budget to promote Asian culture and online betting facilities.
So how did the giant of online gambling establishments, Ladbrokes, end up sponsoring a Chinese-American company with questionable business practices? The answer lies in the company's relationship with bk8. A former Ladbrokes employee (who wishes to remain anonymous) told me that bk8 was one of their biggest sponsors when they were in the process of setting up an online betting platform in China. It was then suggested that bk8 would be willing to sponsor the Chinese internet company in the future as Ladbrokes saw how popular bk8 was becoming in the Chinese online gambling market. bk8 obliged and now bk8 is their main online gambling brand.
How much of a role does internet marketing play in this whole story? Well, online gambling industry players like to claim that online gambling companies receive funding from the gaming commission for which they are accredited. However, I've never seen a white label application or any proof that such a funding is present. I'm not even sure if bk8 receives funding from the gaming commission. I'm pretty sure it doesn't, because they are not licensed by the gaming industry to operate in any way. In fact, it's strange that they would get an "investment" through a third party company, who acts as a intermediary between the gaming company and the customer, then paying them a commission for the "services" they provided.
So,bk8is basically just a Chinese online gambling company that received a "white label" promotion from Ladbrokes. In actual fact, Ladbrokes themselves has nothing to do with this deal-it's a complete "spin-off" of the existing bk8 operation. But of course, this "partnership" has no bearing on any of bk8's services being offered to customers, which is what most customers actually want-and need.
Well, BK8 isn'tbk8 casinogambling company at all - nor does it promote gambling, but rather it specialises in helping Asian men learn how to bet online. According to its own website, bk8 is an "online social network for Asian men". It was launched in July of 2021 with the mission of "improving the lives of Asian men through sport". This includes "increasing their knowledge of sport", "boosting their confidence and skills" and "giving them the tools to be successful financially". This last objective seems a little confusing as it states the aim of bk8 is "to help Asian men develop financial success through online betting".
The other aim of bk8 is "to foster international relations between Asian countries". The company has appointed several well-known Asian celebrities as its "couple endorsers". Leading the pack is a former Miss World nominee, Sunitaika Egerie. Also associated with the company are YouTube sensations Liana Kerzner and Kevin Tsang. So while bk8 is not technically a betting company (like Ladbrokes or Coral Sports) it does have its own marketing budget to promote Asian culture and online betting facilities.
So how did the giant of online gambling establishments, Ladbrokes, end up sponsoring a Chinese-American company with questionable business practices? The answer lies in the company's relationship with bk8. A former Ladbrokes employee (who wishes to remain anonymous) told me that bk8 was one of their biggest sponsors when they were in the process of setting up an online betting platform in China. It was then suggested that bk8 would be willing to sponsor the Chinese internet company in the future as Ladbrokes saw how popular bk8 was becoming in the Chinese online gambling market. bk8 obliged and now bk8 is their main online gambling brand.
How much of a role does internet marketing play in this whole story? Well, online gambling industry players like to claim that online gambling companies receive funding from the gaming commission for which they are accredited. However, I've never seen a white label application or any proof that such a funding is present. I'm not even sure if bk8 receives funding from the gaming commission. I'm pretty sure it doesn't, because they are not licensed by the gaming industry to operate in any way. In fact, it's strange that they would get an "investment" through a third party company, who acts as a intermediary between the gaming company and the customer, then paying them a commission for the "services" they provided.
So,bk8is basically just a Chinese online gambling company that received a "white label" promotion from Ladbrokes. In actual fact, Ladbrokes themselves has nothing to do with this deal-it's a complete "spin-off" of the existing bk8 operation. But of course, this "partnership" has no bearing on any of bk8's services being offered to customers, which is what most customers actually want-and need.
