Believe it or not, no time is better than this, to take your traditional retail business to an eCommerce platform. The reason behind this is the increasing inclination of shoppers towards online retail platforms to shop for an innumerable number of products at their own convenience. Especially, after the growing emergence of a pandemic that forced people to stay indoors and shop for necessary products online.
The second reason behind this transformation is the availability of profitable technologies, frameworks, and platforms to create your online store in less time.
So, one such choice of platform is Magento to develop a feature-rich, easy to access, user-friendly, and fast operative digital shopping store. It covers the total market share of 10% out of other available choices. Although, there are several factors for selecting Magento development services for creating an intuitive eCommerce store.
One of the major factors is the SEO-friendliness of Magento over its competitors. Thus, to support the claim, we bring forth here essential SEO-related features of the Magento platform that allow your products to be found swiftly. And, more and more customers buy from you.
Top Features that Make Magento Better than its Competitors in Terms of SEO
Like any other eCommerce platform, Magento also features in-built SEO functionalities to generate traffic on your retail products. Because without the same, your site might get lost in the pool of other competitive websites and never be found.
So, to get found, make sure to utilize the SEO capabilities of Magento that surely make it appear class apart from competitors.
1. Product Fields Auto Generation: There is no doubt in the fact that H1 and meta tags are the most crucial elements of a website from an SEO point of view. And, product fields auto-generation feature of the Magento platform allows users to produce meta tags by using the attributes.
2. Sitemap Enhancements: From the SEOs perspective, Sitemap has an imperative role that helps your website crawl by search engine and let users find the same. In Magento, the platform offers an enhanced level of XML sitemap as compared to its competitors. This feature allows your XML sitemap containing all the URLs of the eCommerce site in it and lets search engines like Google, Bing, and Yahoo crawl the same instantly.
3. Product Category Page Optimization: Categorization of products in different groups and subgroups are responsible to get found easily by customers. There should not be any duplicate product category on the site otherwise, your platform will look unprofessional. So, to overcome the issue, Magento offers a layered navigation feature for the proper categorization and optimization of products. It allows customers to easily navigate through several products and find the right ones without any hassle.
4. Schemas: Especially, the Magento 2 platform comes packed with a feature of structured markup data optimization. With this feature, you can mark up the most popular products, their reviews,
best feedbacks of the site, events, and popular menu items on the search engine results. It allows your store looks stand out from others.
5. Fast Loading Time: The eCommerce platform speed has of much importance not just in terms of an enhanced user experience. But also to make your site more searchable and accessible from the search engine page results. A fast loading website will be preferred by more and more customers that resulting in enhanced product sales patterns. Concerning the same, you can rely on the Magento developer to make the acceleration changes in the configuration settings. Doing this will help your site to cope with the sudden traffic surges and manage it better to provide a fast loading time.
6. Independent Navigation Links: Magento is further beneficial in terms of SEO for creating independent links that can be used on products. Unlike, any other platform on which it is a real hassle to create such links. Magento offers automation to way to generate links in correlation with product categories.
Final Note
Magento is a popular and extensively used eCommerce platform owing to its rich features and unbeatable SEO capabilities. So, make the most out of this platform to create your online retail space and target customers wide and large.
Just make a simple way to hire Magento developer in India from MagentoIndia company and let your profitable digital journey starts the next moment.
